Innove Partners was founded on a shared vision by industry leaders Leslie Roberson and Kendra Bracken-Ferguson, who are committed to empowering emerging beauty founders. Recognizing the need for a structured and scalable support system, they strategically merged their expertise into a brand intelligence holding company, creating a dynamic ecosystem designed to help beauty entrepreneurs thrive.
With decades of combined experience in retail, brand building, and business development, Innove Partners equips founders with the tools, resources, and network necessary for sustainable growth. Its mission is to bridge the gap between innovation and opportunity, ensuring that diverse beauty brands have the foundation to scale, succeed, and make a lasting impact on the industry.